Like all businesses, you need to promote yourself in a way that will work effectively for you.  No one can afford to waste money on advertising that isn't noticed; direct mail that goes straight in the bin or press releases that never become articles. 

Whether you're producing a sales brochure, press advert or website, what do you say and how do you say it?  How will you grab your customers' attention and get your phones ringing? If you've ever asked yourself these questions, then you need a copywriter...