20 January

Hello and welcome to my blog!
Hi, I’m Jayne Robinson. I’m a freelance copywriter based near Milton Keynes in Bucks. For anyone who doesn’t know, copywriters write the words that go on adverts, websites, press releases, leaflets, brochures etc.  It’s our job to produce attention-grabbing, dynamic … Continue reading →

06:41 GMT  |  Read comments(0)

Why do people think they don’t need copywriters??
Coming from a marketing and communications background, the idea of using a copywriter to ensure that marketing messages achieve the required stand-out is second nature to me. But having recently spoken to a potential client who was under the misapprehension … Continue reading →

06:30 GMT  |  Read comments(0)

The Importance of a Great Brief
A question I’m often asked is: why do I need to write a brief? Can’t I just tell you what I want and let you get on with it? For many people, this relatively simple task seems, on the surface … Continue reading →

05:38 GMT  |  Read comments(0)